Toile- An eco fashion brand

The brand name Toile (/twa:l/) is a French name which means “a translucent linen or cotton fabric, used for making clothes.” Toile even refers to “an early version of a finished garment made in cheap fabric so that the design can be tested and perfected.”

The fashion industry is the second largest cause of pollution worldwide. Eco Fashion is about making clothes that take into account the environment, the health of consumers and the working conditions of people in the fashion industry.

Toile is Mumbai’s First Eco-Fashion Multi Designer store (See Gallary) dedicated to sustainable designers. It was launched in October 2017. Within six months it was followed by another store in Kolkatta (See Gallary) in February 2018.

The designers and brands that are currently stocking with Toile work in the field of Up Cycling, Recycling, Organic, Fair Trade, Cotton, Handmade, Handloom, Zero Waste to name a few. There are total of forty one designers that are currently under Toile.

Vision

Promote sustainable fashion and lifestyle by offereing plethora of options and collections from variety of designers under one roof. Housing multiple brands, Toile is home to creations which are Sustainable but Not Boring.

Founders

Toile is the brain child of three friends, Shivani Singh, Farheen Bushra Rahman and Priti Jain.

Shivani Singh joined her father in their family business of garments and accessories exports after acquiring her Masters degree in Marketing and Human Resources. She traveled a lot to Rajasthan and Gujarat for Banni embroidery work, block printing, mirror work and tie and dye. Fascinated by the workmanship of Indian artisans, she promoted styles with handwoven fabrics, tie-dye printed skirts, scarfs and mirror patch work on jackets which was well appreciated in both the U.S and the U.K market.

Farheen Bushra Rahman is a fashion designer by profession and has done her (hons) in fashion designing from London College Of Fashion. She launched her first maiden brand in London in 2009 at Kensington Church Street by the brand name ‘Nisa Apparels Pvt Ltd.’ While studying in college she worked on numerous projects based on sustainability. Her brand Farheen Rahman works with the weavers of Burdawan in West Bengal and weaves her own fabrics for her collection which is showcased in London, Nairobi, Abu Dhabi, Sri Lanka and Kolkata to name a few.

Priti Jain comes from a family of garment exporters in Kolkata and has a background in Marketing and Manufacturing. She has successfully managed her family business and has more than ten years of experience and expertise in the field of clothing and manufacturing. She, apart from her family business worked with the weavers of Phulia in West Bengal where she outsourced handwoven fabrics and scarfs for her clients internationally.

The trio wanted to use their respective expertise and create a brand that matched their sensibilities. They got together and conceptualized an ideology which they believed in- Sustainability /Eco Fashion. Thus Toile was born!

Consumption of resources
by fashion industry

Stay sustainable

We knew how the fashion Industry is leaving the footprints of extinction on the world. Over consumption of water, chemical treatments used in dyeing pollutes the water, disposal of large amounts of unsold clothing being dumped in a landfill is hazardous to the environment.

Around 8000 chemicals are used in turning raw materials into textiles and 25% of the pesticides are used to grow non-organic cotton which causes irreversible damage to the environment

Sustainable fashion is about being kind to our environment, responsible with our resources and treating our fellow garment workers like human beings. This means looking at the tag, using what you have and being creative in our wardrobe choices.

We thank you for being the change, adopting sustainable, shopping at Toile!

We knew how the fashion Industry is leaving the footprints of extinction on the world. Over consumption of water, chemical treatments used in dyeing pollutes the water, disposal of large amounts of unsold clothing being dumped in a landfill is hazardous to the environment.

Around 8000 chemicals are used in turning raw materials into textiles and 25% of the pesticides are used to grow non-organic cotton which causes irreversible damage to the environment

Sustainable fashion is about being kind to our environment, responsible with our resources and treating our fellow garment workers like human beings. This means looking at the tag, using what you have and being creative in our wardrobe choices.

We thank you for being the change, adopting sustainable, shopping at Toile!